Companies with important messages to display used to rely on printed signs and posters for announcements, schedules, wayfinding directions and menus. Today, businesses and organizations have more convenient and attractive options thanks to VitalSigns digital signage. VitalSigns digital signage reduces printing costs, have great attention-grabbing power, and are simple and easy to update.
One recent VitalSigns installation is a new lobby display at the Ohio Orthopedic Center of Excellence, housing the largest number of orthopedic surgeons and specialists under one roof in Central Ohio. “Communicating with patients is a huge opportunity for us because there is so much of interest going on in our center – news, schedules, announcements and upcoming events,” said Darcy Blessing, Marketing Director at OOCE. “We were looking for a clean, classy way to display our patient messages and when we saw the VitalSigns digital signage concept we said, ‘that’s it!’”
Why VitalSigns rather than something else? “The display and graphics are beautiful, the HD quality stands out, and the resolution draws your eye to it,” Blessing said. “But it’s the user-friendliness of it that lets me preload timely, relevant content and schedule things to run months in advance. This helps me be proactive with our messaging and set content to go up and come down according to schedule. It makes very efficient use of my time.”
What do OOCE’s patients think of VitalSigns? “We have the digital signage positioned in a prominent way in our main waiting room and get very positive feedback from patients and staff about VitalSigns,” said Blessing. “Patients comment, ‘Oh, I didn’t know you did that…’ which indicates to us that we made the right decision. Now we’d like more digital signs in different areas of our building.”
Other organizations are finding more applications for VitalSigns digital signage and interactive touch screens. The New Albany Country Club, for example, has installed VitalSigns menu displays above both the indoor and outdoor counters at its Sports Café, with interactive displays coming soon in the bath and tennis lobby and fitness center. An integrated content management system refreshes on-screen messaging, as well as for an integrated mobile app with information about the club, its 85-event per week schedule, menus and specials offers.
A large VitalSigns installation at the World Choir Games in Cincinnati provided an effective way for participants and guests to view schedules, navigate venues and stay abreast of competition activities for the world’s largest international choral competition.
The signage incorporated a live Twitter feed, a rolling list of event sponsors, and QR codes which allowed users access to additional information from their smartphones. The displays featured wireless technology so the WCG staff could manage and instantly update all content from one central location.
Upcoming VitalSigns installations include COSI, where a new synchronized multi-panel video wall display at the main entrance will serve as the ‘Gateway into the World of COSI’ starting in October. And in Salt Lake City, Utah, a VitalSigns installation is underway at the Embassy Suites Hotel that will provide a ‘virtual concierge’ service, scheduling and directional signage, and information displays in the elevators.