COLUMBUS, Ohio – The power of digital signage technology is helping make ESPN headquarters a more exciting place to work and visit. VitalSigns partnered with TENFOLD, a space branding agency, to create work environments within ESPN’s headquarters featuring digital signage, interactive touch screens and video walls to help tell the story behind the global sports network and their portfolio of multimedia sports assets.
A total of 23 high-definition digital signs and touch screens were placed at locations throughout ESPN Plaza in Bristol, Connecticut. Housing approximately 4,200 employees, ESPN Plaza includes nearly 1.2 million square feet in 17 buildings on 123 acres. The digital signs include two eight-screen high-definition Café video walls, a video wall exhibit dedicated to ESPN football analyst Lee Corso and an interactive touch screen corridor display celebrating the College Football Playoff − all powered by VitalSigns.
TENFOLD designed the look and feel of the digital signage and VitalSigns brought their creative vision to life. VitalSigns also designed the hardware, software, installation and mounting systems needed for a successful implementation.
The two Café walls are a matrix of eight 46-inch high-definition video wall displays mounted in ESPN’s café entrances at both their main and North campus. These are common areas visited by employees and visitors to ESPN Plaza. The multiple screen video wall displays called “The ESPN Looking Glass” educate employees and guests on the company’s portfolio of multimedia sports assets and all that is happening in the ESPN universe.
The Corso video wall is a display designed to pay tribute to recently retired ESPN football analyst Lee Corso. Corso, one of college football’s most knowledgeable, opinionated and entertaining analysts, was a longtime key member of ESPN’s College GameDay team, serving as an analyst on the three-time Emmy-Award winning College GameDay, the network’s signature Saturday morning show. The tribute wall features five 40” video wall displays and plays back a mixture of photos and graphics honoring Corso’s ESPN legacy.
In addition to the two video walls, VitalSigns designed an interactive touch screen kiosk celebrating the College Football Playoff. Two 32 inch high-definition displays with multi-touch screens composed of 128 graphics representing each school were mounted at each end of a 140 foot corridor wall. When one of the school graphics is touched, the fight song from that school plays back on a sound system filling the entire corridor.
According to Dale McClintock, President of VitalSigns: “Designing and engineering high level creative technology for a technologically leading organization like ESPN is obviously very challenging. However, combining the resources of VitalSigns and TENFOLD together allowed us to push both the creative and technology envelopes to new levels achieving great environmental branding experiences in each of the spaces”.